

At the conclusion, the attendees should be able to: • DEFINE social media – what it is and what it isn’t; • IDENTIFY the (this week’s) major social media sites and apps and describe their uses and users; • IDENTIFY medical student uses of social media and trends; • IDENTIFY medical applications of social media in use by clinicians; • IDENTIFY benefits for the use of social media to patients and healthcare professionals; • IDENTIFY barriers to the use of social media by physicians; • IDENTIFY potential pitfalls to the use of social media by physicians and means to avoid; • IDENTIFY guidelines and strategies to put use of social media into practice (or not). Questions and answers will allow for audience participation.